PRIVACY POLICY

INFORMATION WE COLLECT
We collect information you provide to us directly, such as your name, shipping and billing address, email address, and phone number when you place an order, create an account, or contact us for support. If you sign up for our emails, we collect your email address so we can send updates you request. We also collect limited information automatically when you browse, including your device type, browser, IP address, and the pages you view, gathered through cookies and similar tools. We do not collect more than we need to run the store and serve you well.

HOW WE USE YOUR INFORMATION
We use your information to process, ship, and confirm your orders, respond to your questions, and provide customer support on fit, gear, and returns. We also use it to send order updates, and, when you opt in, marketing emails about new arrivals, restocks, and promotions. On the technical side, we use browsing data to keep the site working, prevent fraud, and improve our products, navigation, and overall shopping experience. We do not sell your personal information to anyone.

PAYMENT INFORMATION
Payments are handled through a secure, encrypted third party payment processor that specializes in protecting card data. When you check out, your payment details are sent directly to that processor rather than stored on our servers, so we never hold your full card number. This keeps your most sensitive information in the hands of providers built to safeguard it.

COOKIES AND TRACKING
Our site uses cookies and similar technologies to keep your cart working as you shop, remember your preferences, and understand how visitors use the site so we can improve it. Some cookies are essential for the site to function, while others help us measure traffic and performance. You can control or disable cookies through your browser settings at any time, though turning off certain cookies may affect features like your cart or saved preferences.

SHARING YOUR INFORMATION
We share your information only with the trusted service providers who help us operate the store, such as payment processors, shipping and fulfillment carriers, and the email tools we use to send order updates. These providers may only use your information to perform their services for us, not for their own purposes. We may also disclose information when required by law, such as to comply with a legal request, or to protect our rights, our customers, or the security of our site. We do not sell or rent your personal data to third parties.

DATA SECURITY
We use reasonable administrative, technical, and physical safeguards to protect the information you share with us against loss, misuse, and unauthorized access. While we work hard to keep your data secure, no method of transmission over the internet or method of electronic storage is fully secure, so we cannot guarantee absolute security. We encourage you to protect your own account by keeping any password private and contacting us right away if you suspect a problem.

YOUR RIGHTS
Depending on where you live, you may have the right to access the personal information we hold about you, correct inaccurate information, request that we delete it, or opt out of certain uses such as marketing emails. California residents have additional rights under state privacy law, including the right to know what personal information we collect and to request its deletion, and the right not to receive discriminatory treatment for exercising those rights. To make any of these requests, contact us using the details at the bottom of this page, and we will respond as required by law.

CHILDREN'S PRIVACY
Our site and products are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with their information, please contact us and we will delete it promptly.

CHANGES TO THIS POLICY
We may update this privacy policy from time to time to reflect changes in our practices, technology, or the law. When we do, we will post the updated version on this page and revise the effective date above. We encourage you to review this page periodically so you stay informed about how we protect your information. Continued use of the site after changes are posted means you accept the updated policy.

CONTACT US
If you have questions about this policy or want to exercise your privacy rights, reach Born Free Tactical at [email protected] or , or write to us at . We are happy to help and will respond as quickly as we can.